Learn Amazon FBA from people you can trust

Learn Amazon FBA From People You Can Trust

Join HonestFBA Essentials & learn how to launch your own Amazon FBA brand in as little as 90 days.

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BENEFITS OF OUR 'ESSENTIALS' PACKAGE
200+ Step-By-Step Lessons
A beginner-to-advanced training programme that will teach you everything you need to know to build a profitable brand on Amazon.
Lesson List
90-Day Selling Accelerator
We'll set you weekly tasks over the next 12 weeks, giving you the guidance needed to launch a product in as little as 90 days.
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Seller Tools & Templates
Access to a suite of our own tools, templates & progress trackers, giving you everything you need to achieve success on Amazon.
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Lifetime Updates
Amazon is a changing beast, and so winning strategies often change. No problem for you though, because all updates are free!
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Our Insider Secrets
Access to our 'book of secrets' - a collection of recommendations & exclusive discounts that we've acquired over the years.
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Recognition & Awards
Seller awards and prizes to recognise & reward every member that goes onto launch a successful Amazon product.
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Want a FREE introduction to Amazon FBA? Click the button to learn the 5 steps that we followed to build & scale our own Amazon FBA brands to 7-figures!

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What is HonestFBA?

We created Honest FBA in response to the online education industry's lack of transparency when demonstrating what it really takes to create a super successful brand on Amazon.

Honest FBA is led by 7-figure Amazon FBA sellers Tom, Alex & Janson, who have combined their own selling experiences and skills gained from careers in finance, marketing & branding, to form the most comprehensive & transparent Amazon FBA training programme & community available.

We're proud to be building a thriving community of entrepreneurs that want to learn how to launch & scale a successful product with Amazon FBA... without any of the bullsh*t!

Learn About HonestFBA's Coaches
Happy Members With Great Results

Hear From Our Active HonestFBA Members

1,000+
New Entrepreneurs
4.9 / 5.0
Average Review Score
"I haven't looked back. It's a great course.. it changed my life."
Gaz, 100K Club Member

"I started selling in December 2022. It's now August and we've done just under £200,000 in revenue thanks to this course. And like I say, I haven't looked back.

It's a great course. Really in-depth. FBA can be quite daunting to start with, but they created course where it really puts everything into bite sized pieces. So you can really, dig deep, but take your time at the same time, and you can always go back."

"10 out of 10 Recommended. Thank you for all the help that you've given me."
Evan, Connecticut

"I actually work at Amazon full time and started selling on Amazon about a year ago... but I didn't start with HonestFBA, I started with another agency, and it was quite a terrible experience.

So I ran into HonestFBA when I was on YouTube, I was searching for help with tariffs, and I saw one of their videos, and it was super helpful. So that's when I reached out to the team. And found the course and got plugged into the community.

Over the past year and a half that I've been learning from them it's been incredible. If I didn't find this community, I probably would have given up a long time ago because it's hard to find people that are actively selling on Amazon and are for real growing a brand there. So 10/10 recommend, and thank you so much for all you guys have done."

"I've managed to generate over £160,000 worth of revenue, with the one product"
George, 500K Club Member

"Since I joined it's been going really well, I've managed to generate over $160,000 worth of revenue, with the one product. Really pleased.

The course is broken down into loads and loads and loads of little bite sized chunks, so it's really easy digest, you can suspend a little bit of time per night, just watching a few videos, watching it all through, and then once you actually go to, to actually doing the the work itself. If you're ever stuck, you can always just go back to the little bite size video and it's all there."

"I can't recommend this course enough. It really has changed my life"
Matt, 100K Club Member

"This year, I hit £100,000 revenue in Amazon FBA, mostly off two products.

Got three products launched at that time but most of that 100k came from two products. The way the course is delivered is engaging. There's a lot of content. There's hours and hours to watch. The way they put it across to you, it makes you want to watch the next video, the next video, the next video, and so on. So yeah, I can't can't recommend this course enough. It really has changed my life."

"It's very detailed. It takes you right from the very beginning of the process"
Sam, 100k Club Member

"It teaches you how to create and set up your own company, how to go about finding a suitable product understanding how to calculate margins to make sure you're not investing in a product that's not gonna work.

So I launched my first product back in the back end of 2020. And then within the first six weeks, I'd managed to, generate $10,000 of revenue, which was just brilliant. I was just so proud of myself to have got to that stage so quickly."

More Results & Testimonials

Start Your Amazon Journey With Us Today

We'll teach you everything that you need to know to become a master of building your own brand & profitably sell products on Amazon.

"Highly Recommended!"

Great comprehensive, detailed, and also intuitive course. Because of the length and depth, suitable both for beginners as well as advanced learners. Highly recommended.

ESSENTIALS
Unlimited Access To 200+ Lessons
90 Day Seller Acceleration Programme
Seller Tools Suite (Templates, Calculators etc)
Exclusive Recommendations & Discounts
Awards & Prizes
Lifetime Updates
14 Day Money Back Guarantee
ENROL FOR JUST $997 TODAY
Member Success Stories

George W

500K Club

After enrolling, George soon found his 'star product' and was quick to place an order. Sales went through the roof, and he faced a great problem to have - running out of stock! George has since re-stocked manytimes and is comfortably making £800+ profit per day!

Greg and Ray

100K Club

Greg & Ray saw the potential of building a brand on Amazon every day when working in their local Amazon Fulfilment Center! They quickly progressed through HonestFBA and launched their own product, hitting the £10k mark with ZERO advertising costs - seriously impressive. Well done lads!

Rosie

10K Club

Rosie ventured into Amazon FBA because she didn't like the idea of a 9-5 job for the next 30 years. After launching her first product on Amazon, she achieved immediate success and hit the 10K mark within a month! She's now got the Amazon bug and has placed anorder for her second product.

Uzay

10K Club

In March 2022 Uzay started to look for a new business after selling her restaurant chain. She soon discovered Amazon FBA and started getting coaching from Janson, despite having no prior online experience. Wthin a few short months she launched her own product and hit 10K soon after - amazing work!

Lynn

10K Club

Lynn decided to start a brand on Amazon after her business was forced to shut after national lockdowns. After joining the programme, she was quick to gain a solid understanding of what makes a good brand, and soon launched her own product to shoppers from around the country!

Nick

10K Club

Nick wanted to get involved with Amazon FBA after he was recommended it by a friend who was also a successful seller. After joining the training he was quick to launch his own branded product and soon joined the 10K club too!

Monika and Paul

10K Club

Monika and Paul wanted an additional income stream that didn't distract too much from their day jobs, which got them interested in looking into Amazon FBA. After overcoming countless hurdles with the help of Janson and the community , Monika and Paul reached 10k in sales and are now confident in their ability to grow both their sales and product line. Good job!

More Of Our Members' Results
become a master of BUILDING your own brand

Ready to Start Your Journey with Us?

Learn more about our coaches and their Amazon FBA experience

TOM
Co-Head & Founder of HonestFBA

An operations, sales, branding and logistics pro, Tom began his Amazon FBA journey after being pursuaded byAlex to 'give it a go' in 2019 - and he hasn't looked back since. He continues to build his and Alex's 7-figure brand and helps other HonestFBA members to do the same.

JANSON
Co-Head of HonestFBA

Janson started selling on Amazon in 2018, building a 7-figure brand in his spare time and documenting his journey on YouTube and even on BBC News. He coached & mentored thousands of students via his mentor programme the 'Smashers Academy' before teaming up with HonestFBA in 2023.​

Sumner Hobart
7 Figure Amazon Seller & External Traffic Expert

Sumner specialises in external traffic and is helping HonestFBA members with Pinterest, Etsy, Google Adwords and more.

Ben Leonard
Owner of Ecom Brokers & 7 Figure Founder

The first person in the UK to sell an Amazon brand to an Amazon aggregator for 7 figures. A proud Dad, now spending his time helping other Amazon sellers exit their brands in the right way.

Michal Specian
8 Figure Amazon Seller & Systems Expert

Michal scaled his Amazon FBA brand to 8 figures in 4 years, then sold it. He specialises in helping HonestFBA members scale their businesses with efficient systems and processes.

Here's what you'll receive when you enrol today...

AMAZON MASTERY TRAINING

23 Modules | 170+ Lessons | On-Demand | Lifetime Access

Our beginner-to-advanced Amazon FBA training programme teaches you everything that you need to know to become a master of building your own brand & profitably selling products on Amazon. No stone has been left unturned, with lessons, checklists, calculators & templates all designed to set you up for success. Available to access on demand 24/7 via the HonestFBA Members' Zone and Phone & Tablet App.

ACCELERATION PROGRAMME

90-Day Acceleration & Accountability Course

The 'Honest University' acceleration programme is designed to keep you on track in the early stages of your Amazon FBA journey, ensuring that you are able to progress to the selling stage in as little as 90 days.  Every week for the first 12 weeks of your journey, you'll receive a motivational video and email with tasks for you to complete, starting with product research and progressing to the launch of your first Amazon FBA product.

REFERRALS & DISCOUNTS

OUR Personal Recommendations & Exclusive Discounts

Since 2018, we've built a strong network of 'tried and tested' freelancers & service providers, all of which are provided to members of HonestFBA - some with exclusive discounts. You'll never have to worry about searching for a well priced 5-star service provider or a good freelancer again - we provide them all in our 'book of secrets'.

THE HONEST FBA GUARANTEE

OUR PROMISE TO YOU

We are so confident that you'll love HonestFBA, that we we provide all Essential members with a 14-day money back. guarantee. Provided you've not watched more than 20% of the materials within the first 14 days, if you don't like what you, youcan apply for a refund. See T&Cs for detail.

Start Your Amazon Journey With Us Today

We'll teach you everything that you need to know to become a master of building your own brand & profitably sell products on Amazon.

"Highly Recommended!"

Great comprehensive, detailed, and also intuitive course. Because of the length and depth, suitable both for beginners as well as advanced learners. Highly recommended.

ESSENTIALS
Lifetime Access To 200+ Lessons
90 Day Seller Acceleration Programme
Seller Tools Suite (Templates, Calculators etc)
Exclusive Recommendations & Discounts
Awards & Prizes
Lifetime Updates
14 Day Money Back Guarantee
ENROL TODAY
23 Modules | 170+ Lessons | Course Notes | Quizzes | CHEAT SHEETS

What You'll Learn...

Module 1: Introduction
Module 2: Business Setup & Admin
Module 3: Setting Up Your Amazon Seller Account
Module 4: Product Research | Fundamentals
Module 5: PRODUCT RESEARCH | Our Simple, Step by Step Process
Module 6: PRODUCT RESEARCH | Practice
Module 7: PRODUCT RESEARCH | Discovery
Module 8: PRODUCT RESEARCH | Making the final decision
Module 9: Branding & Product Packaging
Module 10: Sourcing Your Product
Module 11: Barcodes Explained!
Module 12: Placing An Order With Your Supplier
Module 14: Shipping to Amazon
Module 13: Arranging Your Shipment
Module 15: Creating Your Amazon Listing
Module 16: Launching Products On Amazon
Module 17: Pricing & Profits
Module 18: Reviews
Module 19: Introduction to Pay-Per-Click Advertising
Module 20: PPC Campaign Setup & Analysis
Module 21: Maintaining Your Business
Module 22: Scaling Your Business
Module 23: Conclusion
START YOUR JOURNEY WITH US

Become a Master of Building Your Own Brand on Amazon

Frequently Asked Questions

How do I get in touch?
Who are the experts providing guidance at HonestFBA?
What level of experience do you need to join HonestFBA?
What makes HonestFBA different to other courses?
What's your refund policy?

Start Your Amazon Journey With Us Today

We'll teach you everything that you need to know to become a master of building your own brand & profitably sell products on Amazon.

"Highly Recommended!"

Great comprehensive, detailed, and also intuitive course. Because of the length and depth, suitable both for beginners as well as advanced learners. Highly recommended.

ESSENTIALS
Lifetime Access To 200+ Lessons
90 Day Seller Acceleration Programme
Seller Tools Suite (Templates, Calculators etc)
Exclusive Recommendations & Discounts
Awards & Prizes
Lifetime Updates
14 Day Money Back Guarantee
ENROL TODAY

DISCLAIMER: You recognise and agree that we have made no implications, warranties, promises, suggestions, projections, representations or guarantees whatsoever to you about future sales or results, or that you will earn any money and that I have not authorised any such projection, promise, or representation by others. You must obtain advice on taxes (sales tax, VAT, income tax, business taxes, etc.) from a tax professional. You must obtain business formation, legal and patent advice from a legal professional. We take no responsibility for any information given that falls under those categories. You accept that we are not a tax or legal professional. You must consult a legal professional for advice on these topics. We make absolutely NO guarantee of success, monetary or otherwise, and we take no responsibility for any time or money spent in relation to this course, products, advertising, my assistance, or otherwise. Only one person may access the course per purchase. If a user is seen allowing others to use his account to access the course, that person will be removed the course without a refund. You may not share this information with others not enrolled in the course. If you are found uploading these videos or sharing information anywhere else, you will be removed without refund. The Facebook group is there so everyone in this group and converse about topics of this course. Results may vary. Accept that although you follow this course, you may not receive the sales or income desired. I am not responsible for your well-being or your income. Please be aware of this. This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.